Best Drugstore Makeup 2025 Reviews
You don’t need a Sephora haul to slay- these 2025 drugstore makeup heroes are all you need.
Those days are long gone when “drugstore makeup” meant only average quality. Drugstore beauty brands for 2025 are bringing their A-game with formulas, packaging, and performance that can compete with luxury labels and without making a huge dent in your pocket.
Whether you’re a beginner, a makeup minimalist, or a beauty junkie on a budget, this guide recommends quite a few of the best drugstore makeup products of 2025 that are economical, widely available, and certainly worth the cost of your coin.
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Also you want know about: Sunscreen that Works: My favorite Picks for 2025
1. Best Foundation: e.l.f. Halo Glow Liquid Filter
The year 2025 is labeled as the era of glowing skin and e.l.f. is still the number 1 go-to with the Halo Glow Liquid Filter. This product is multi-used as a primer, highlighter, or foundation dup—te and is often referred to as the “pocket-friendly Charlotte Tilbury.”
Price: $14
Our Favorite Part: Gives a radiant, dewy finish with zero cakyness.
Skin Types: Works like a charm on dry, normal, and combo skin.
Pro Tip: Combine it with your matte foundation for a fresh and candid look.
2. Best Concealer: Maybelline Super Stay Active Wear Concealer
If you are looking for a long-lasting, crease-proof concealer, Maybelline’s Super Stay falls right at the top of the list of must-haves for 2025. It gives the coverage and stays on for a long time yet feels light.
Price: $11
Relevance: Full, but can be easily piled up
Duration: Up to 30 hours (yes, believe me!)
What Makes It So Outstanding: It’s resistant to transfer and remains untainted, thus, it is suitable for either long days or big events with quiet nature Perfect for some days.
3. Best Drugstore Mascara: L’Oréal Telescopic Lift Mascara
L’Oréal brings out the best with Telescopic Lift being a mascara suitable for giving lash extensions a try to be the most outstanding one.
Price: $13.99
Benefits: Lifts, lengthens, separates no clumps!
Bonus: So it’s tested by ophthalmologists, which makes it suitable for eyes with sensitivity.
Celebrity Stamp: Zendaya was spotted wearing this on her “Dune 2” press tour, and fans immediately took notice.
4. Best Blush: Milani Baked Blush in “Coralina”
Never going out of style, this fan-favorite is an irreplaceable drugstore item. The 2025 range includes the shade “Coralina,” a beautiful tone that works well on all skin tones.
Price: $10
Finish: Luminous, not glittery
Bonus: Not only a blush, but it’s also a subtle highlighter!
TikTok Favorite: Influencers are pairing this blush with bronzer for a sun kissed “clean girl” look.
5. Best Lip Product: NYX Fat Oil Lip Drip
Lip oils are trending hard in 2025, and NYX’s Fat Oil Lip Drip is the budget-friendly queen of hydration and shine.
Price: $9
Texture: Non-sticky, juicy finish
Top Shades: “Follow Back” and “Missed Call”
Why You’ll Love It: Feels like a gloss, hydrates like a balm. Win-win.
6. Best Eyeliner: Wet n Wild Breakup-Proof Retractable Gel Liner
Waterproof. Color-lock. Episode-free. These are the main attributes of Wet n Wild’s liner.
Price: $4.50
Wear Time: Up to 16 hours
Finish: Matte black that feels ultra-creamy
Pro Tip: To get a stunning or tight lined look, glide it over your waterline.
7. Best Brow Product: CoverGirl Easy Breezy Brow Gel
Notwithstanding the growing popularity of full and bushy eyebrows, the tinted brow gel is here to provide shade, essential oils, and a natural appearance.
Price: $8
Finish: Feathery and soft, not hard
Extras: Choose from the different color shades to suit both light to dark brows
8. Best Setting Spray: Milani Make It Last Setting Spray
Worry no more about your makeup sliding down your face. This affordable yet top-notch product holds everything still and gives a chic dewy effect.
Price: $10
Wear Time: 16 hours
Best For: It can be used all day long, even on hot and wet days
9. Best Drugstore Highlighter: Revolution Pro Lustre Highlighter
This product has a creamy and powder texture that blends easily.
Price: $12
Pro Pick: Makeup artists say it can compete with Becca’s very famous Champagne Pop.
Celebrity Reviews & Red Carpet Sightings
Celebrities, known for loving luxury brands, also rely on drugstore products, now that they have been improved to rival their expensive counterparts.
Hailey Bieber was seen using e.l.f. Halo Glow in her GRWM video, and she referred to it as “everyday go-to for glass skin”.
Her makeup artist said that L’Oréal Telescopic Lift was used to create Zendaya’s full lashes look at the Met Gala.
Lana Condor was so convinced about the NYX Lip Drip that she claimed it “feels luxurious and juicy without the splurge.”
According to @glowwithgrace (TikTok): “You know Milani blush? It’s like a sunbeam that went inside a pan. It’s so good that I’ve hit the pan in two months.”
According to Reddit – r/MakeupAddiction: “I have been using NARS for years, but Maybelline’s new Super Stay concealer is a game-changer, and I am definitely sticking to this plan.”
According to YouTube Review by Jessica Braun: “These drugstore selections outshine high-end classics from my kit.”
