The 5 Best e.l.f. Products of 2025: Honest Reviews After Testing for 2 Months
Are e.l.f products Still Worth the Hype in 2025? I tested 15 to find the best ones!
Introduction
e.l.f Cosmetics has controlled the affordable beauty scene for years, but with new launches every season, which products truly deliver? As a makeup artist testing hundreds of products yearly, I put 15 e.l.f newest and best selling items, No doubt all products are worthwhile with the best quality.
I still remember those days when there were $1 blush sticks and $3 eye shadow palettes. The brand has developed from go-to cheap makeup in little bit to a well-respected source for products that offer impressive quality for the price.
In this blog, I’ll show you The 5 Best e.l.f products of 2025 that are actually worth and impressed me.
1. e.l.f Halo Glow Liquid Filter ($14)
Best for: A Lit-From-Within Glow
Why you’ll love it:
- Dupes Charlotte Tilbury’s Flawless Filter at a fraction of the price.
- Glowy makeup and skincare hybrid for dewy skin
- Liquid filters can be worn 4 ways: alone, over or under makeup, mixed with foundations.
- You can use it as a highlighter.
My experience:
I wore this for a 10-hour wedding and my skin still looked dewy, no touch-ups needed. It’s my new go-to for Zoom calls, or going with friends for shopping and quick errands.
Rating: ⭐⭐⭐⭐⭐ (5/5)
Where to buy: e.l.f Cosmetics | Amazon
2. e.l.f Power Grip Primer + 4% Niacinamide ($10)
Best for: Oily and Acne-Prone Skin
Why you’ll love it:
- Gel primer formula with sticky texture grips makeup for long-lasting wear
- Gives skin a dewy, glowing finish
- Niacinamide helps control shine and reduces redness.
- Grippy texture keeps foundation locked in for 12+ hours.
My Experience:
I tested this. I went to the beach with my friends. We all wore this and my makeup didn’t budge, even after a 3-mile walk. A big gift for oily skin!
Rating: ⭐⭐⭐⭐⭐ (5/5)
Where to buy: e.l.f Cosmetics
3. e.l.f Camo CC Cream SPF 30 ($17)
Best for: Full Coverage + Sun Protection
Why You’ll love it:
SPF 30 in full-coverage foundation-rare at this price.
24 shade options (finally, a good match for deep skin tones)
Multitasking foundation that helps protect and even skin
There is guarantee of e.l.f shade match means you’ll always find your perfect match.
Learn More:
Emelie 24HR Matte Foundation Review
My experience:
I wore this during my survey in the field – zero sunburn, and it didn’t melt off like my old foundation.
Rating: ⭐⭐⭐⭐ (4.5/5)
Where to buy: Amazon
4. e.l.f Big Mood Mascara ($8)
Best for: Dramatic Lashes on a budget
Why you’ll love it:
- Thickens + lengthens without clumping.
- Water-resistant (survived a tear-jerker movie).
- 100% saw instant volume
- Hourglass-shaped brush separates and defines lashes.
My Experience:
After 3 months of daily use as an 18 hour Office person, there is no flaking or irritation. My new #1 go-to mascara
Rating: ⭐⭐⭐⭐⭐ (5/5)
Where to buy: e.l.f Cosmetics
5. e.l.f Putty Bronzer ($9)
Best for: A Natural, Sun-Kissed Glow
Why you’ll love it:
- Blends like a dream – no patchiness.
- Travel-friendly (won’t break in your bag).
- Gives skin a natural sun-kissed glow.
- Lightweight, no-greasy wear.
- Cream-to-powder finish works on all skin types.
My Experience:
I used this for contouring and WOW – It’s foolproof for beginners.
Rating: ⭐⭐⭐⭐⭐ (5/5)
Where to buy: e.l.f Cosmetics
Final Thought
“E.l.f Still Dominates Affordable Beauty – But These 5 Products are the Real Standouts”
If You’re on a budget but want high-end results, start with these products that’s worth it:
- Halo Glow Liquid filter (for radiant skin)
- Power Grip Primer (for long-lasting makeup)
- Camo CC Cream (for full coverage + SPF)
Have you tried these? Comment your favorite below!
